AP McCoy

4 Creative

Director: Rob Blishen

Producer: Laura Osborne


Audio: Dave Williams

Post Producer: Sarah Antrobus / Pete Winslett

ENVY Advertising sound designer Dave Williams creates a ‘brutal soundscape’ for AP McCoy

4Creative and Director Rob Blishen created a dark brooding promo to welcome legendary jockey AP McCoy to Channel 4 Racing. The trail highlights the sporting icons experience, unprecedented sporting achievement and sacrifice that has made him one of the greatest sportsman of our time. Dave worked closely with Rob. He says ‘The challenge on the AP McCoy film was to create some fairly conflicting 'scenes' all to the consistent beat of such an iconic track. We had to cover introspective, celebratory and full on violent, using Johnny Cash to play off for each one. Manipulation of the track helped get this done, and as ever working with Rob, there was plenty of room for experimentation which turned up some unexpected ideas that made it to the final mix.’

Rob says ‘Just wanted to say how lovely it was to be working with Envy again on the audio for AP McCoy. As usual they’ve added so much to the project, they all cherish a job right up until the second it leaves the building, (which in my case is essential!). I love the brutal soundscape that Dave created and his attention to every detail, never has one man listened to so many bone breaking sounds in search of audio perfection.’