Britain's Got Talent - ITV ident

Working with the hugely talented director Olly Williams (repped by Another Film Co) , the challenge was to express the differing characters of the Britain's got Talent judges and presenters within a frantic and magical world of sound, all while keeping within the fun and friendly tone associated with ITV. It was a melting pot of Walliams and Williams' - but the end result is fun and irreverent, much like BGT itself!

Britain’s Got Talent- Cinderella

Client: ITV Creative

Creative: Dave Brooks

Director: Olly Williams

Producer: Paul Coward


Sound Design: Dave Williams

Post Producer: Peter Burch