C4 - Unreported World

Creative Agency: 4Creative

Director: Rob Blishen

Producer: Charlie Bettice

Executive Producer: Chris Wood

ENVY Team

Flame: Kieran Baxter

VFX: Matt Lawrence

Post Producers: Peter Winslett and Sarah Antrobus

Unreported World is the latest in ENVY Advertising’s longstanding relationship with Channel 4 and Director Rob Blishen. Our Head of Design Matt Lawrence, worked alongside Blishen to create the attention grabbing caption animations maintaining the "UN" position for continuity through to the endboard. A fairly simple promo, but it needed to have maximum impact with having clean simple titles that would also tie in seamlessly with the off air campaign and re-enforce the newly launched Channel4 rebrand. Lawrence build the graphics first meant we could back and forth with the Director long before entering the Flame suite. This gave us more time to get the look right and finesse the final film. Kieran Baxter provided a classy look in the Flame suite tying the footage together nicely. Baxter says ‘It is always a pleasure to work with a client who likes to get ahead of the game and have options ready before getting into the online.’ Blishen said of the titles “They are simple tidy and really quite powerful, with a sense of each story. Thanks to the ENVY Advertising team for being patient and testing out some different titles”