Client: 4 Creative
Director: Rob Blishen
Producer: Luke Fraser
Post Producers: Pete Winslett and
These latest spots, from 4 Creative Director Rob Blishen, were crafted to highlight the fact that Channel 4 News is a detailed, full hour of in-depth news programme that explores a wide range of revealing and inspiring stories.
Calling upon the skills of our Senior Editor
Alex relished the challenge, saying “Its always great to work on a completely different kind of brief. This job was not about dressing anything up, rather we needed, in a simple way, to let the strength and breadth of Channel 4's news output speak for itself. This involved watching a great deal of news, lengthy discussions with Rob, and the challenge of finding ways to tell stories in 40 seconds without them losing their impact. I think we ended up with a great range of spots that reflect Channel 4's ability to find incredible news stories and present them to the public in consistently surprising an unique ways.”