RSA Films - Lexus Idents (Offline and Audio)

"The challenge with these spots was, in just 15 seconds, to grab the viewer and drop them into the middle of a much bigger story. In the edit the five scripts needed to be treated completely differently in terms of pace and style, as each one needed to have its own character. Some were more action based and some were slower and more suspenseful, but each one needed to feel like you had landed in the middle of some great unfolding scene full of drama and intrigue.

It was a fantastic job to work on and Rob's vision, and his meticulous planning have led to some great, cinematic spots, each of which stands alone, and I think it is a good sign that I can't quite tell which is my favourite." - Alex Lea, Offline Editor

Director: Rob Blishen

Production Producer: Caspar Delaney

Agency prod: Matt Cresswell at CHI&Partners


Offline Editor: Alex Lea

Sound Design: Arge

Music Composition: Rich Martin

Post Producer: Philip Archer